Work
Longmead Projects
A credible, uncluttered website for a Midlands commercial property consultancy, built to showcase decades of experience and make it easy to start a conversation.
Longmead Projects is a commercial property consultancy led by Dominic Stokes, founder of Stoford and a development professional with more than 20 years of experience. Dominic advises landowners, occupiers and investors across the Midlands.
The site was built from the ground up as a focused one-page experience, designed to explain the services clearly, put Dominic’s track record front and centre, and make it simple for the right people to get in touch.
Background
Dominic had the experience but his old website was tired and dated. Longmead’s clients are landowners, businesses and property funds making significant decisions, and they need to understand who they would be working with before picking up the phone.
The website needed to explain what Longmead does and put Dominic’s background in front of the right audience. It also needed to feel professional and understated, in keeping with a personal, advisory service rather than a large agency.
Challenges
The main challenge was communicating credibility without overclaiming. Dominic’s track record is substantial, including over 14 million square feet of completed projects, but those figures relate to his time at Stoford and needed to be presented clearly and accurately.
The services also needed to work for four different audiences: landowners, developers, occupiers and institutional investors. Each needed to see quickly what was relevant to them, without the page becoming long-winded or overly technical.
"I needed a website that reflected how I work: straightforward, professional and without any fuss. Jack took the time to understand what Longmead does and who it’s for, and gave me clear advice on how to present my experience and services. The finished site is clean, easy to follow and exactly the right tone for the clients I speak to. It was also simple to work with Jack throughout. I’m very happy with the result."
Dominic
Director
•
Longmead Projects
Approach
The site opens with a clear proposition, “Your land. Your property. Your opportunity.”, followed by the four areas of advice: land sales, development, occupier advice and investment. Each is short and easy to scan, so visitors can find their own situation quickly.
Trust is built through Dominic’s profile and a selected experience section, which showcases six completed projects with location, scale and imagery, including Severn Trent Water in Coventry and Admiral HQ in Cardiff. A timeline of key figures sits alongside, clearly dated and attributed to Stoford.
The page ends with a simple enquiry form with a privacy consent checkbox, plus Dominic’s email address (shown in a spam-resistant format) and LinkedIn profile, for those who prefer to reach out directly. Privacy and cookie pages are in place, and the site includes social sharing metadata so links look right when shared.
Results
The Longmead Projects website is now live at longmeadprojects.co.uk. It gives Dominic a clear, professional online home for his consultancy, with services, experience and contact options all in one place.
Prospective clients can quickly see what Longmead offers and the experience behind it, then get in touch directly, while the site stays simple to maintain and update as the business grows.
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